Beauty & Personal Care
Gillette Color Codes
Gillette works in a deep blue, hex #00447C, on white. The Gillette color codes in Hex, RGB and CMYK can be found below. The salesman King Camp Gillette and the engineer William Nickerson patented the disposable safety-razor blade in 1904, building a business on selling the handle cheap and the blades forever; Procter & Gamble bought it in 2005. Its nearest peer on this site is Dove.
Primary colors
What are Gillette Primary Colors?
Gillette's primary color is #00447C. Every value on this page is derived from it.
Gillette publishes brand assets; the values shown are measured from the current mark.
Gillette Blue
| Hex | #00447C |
|---|---|
| RGB | 0, 68, 124 |
| HSL | hsl(207, 100%, 24%) |
| CMYK | 100%, 45%, 0%, 51%converted · approximate |
| Pantone | PMS 541 Cnearest match · not published by the brand |
Gillette Hex Color Codes
Gillette hex color codes are #00447C for blue.
| Color | Hex |
|---|---|
| Blue | #00447C |
Gillette RGB Color Codes
Gillette RGB color codes are 0, 68, 124 for blue. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Blue | rgb(0, 68, 124) |
Gillette HSL Color Codes
Gillette HSL color codes are 207, 100%, 24% for blue. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Blue | hsl(207, 100%, 24%) |
Gillette CMYK Color Code
Gillette CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Blue | 100%, 45%, 0%, 51% |
Gillette Pantone Color Codes
Gillette Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Blue | PMS 541 C |
Logo
Gillette Logo Colors
Gillette logo colors are one blue, the wordmark with an angled cut through the two Ls.
Gillette Logo Colors Palette
What the Gillette Logo Colors Mean?
The Gillette logo color is a single confident blue, and the detail that carries the mark is the diagonal slice through the paired Ls, meant to read as a blade edge. The blue is chosen to look precise and slightly clinical, which suits a product sold on closeness and control rather than warmth.
Gillette Logo Color History
Gillette logo color history has held the blue for a long time while the letterforms changed. Early-century marks used a diamond and a portrait of the founder; the modern wordmark with the cut Ls dates to the 1980s, and P&G kept it after the acquisition.
Gillette Logo Fonts
Gillette logo fonts are a custom bold sans with the signature notch. A heavy grotesque such as Helvetica Bold, then cut, is the closest match.
Gillette Logo JPG
Gillette logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Gillette Logo PNG
Gillette logo in PNG, with a transparent background. Use it over a colored surface.
Gillette Logo WebP
Gillette logo in WebP. Same transparency as the PNG at about a third of the file size.
Gillette Color Code Shades
Gillette color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Gillette paint or trim names.
In code
Using the Gillette palette
CSS custom properties
:root {
--gillette-blue: #00447C;
}Contrast against white
| Blue | 9.92:1AA ✓ |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.