Beauty & Personal Care
Sephora Color Codes
Sephora works in black, hex #000000, on white. The Sephora color codes in Hex, RGB and CMYK can be found below. The chain started in France in 1970, took its name from a Greek word for beauty and the biblical Zipporah, and was bought by LVMH in 1997, which turned it into a global open-sell beauty retailer. Its nearest peer on this site is L'Oreal.
Primary colors
What are Sephora Primary Colors?
Sephora's primary color is #000000. Every value on this page is derived from it.
Sephora runs a black-and-white identity; the values shown are black and white.
Sephora Black
| Hex | #000000 |
|---|---|
| RGB | 0, 0, 0 |
| HSL | hsl(0, 0%, 0%) |
| CMYK | 0%, 0%, 0%, 100%converted · approximate |
| Pantone | PMS 419 Cnearest match · not published by the brand |
Sephora Hex Color Codes
Sephora hex color codes are #000000 for black.
| Color | Hex |
|---|---|
| Black | #000000 |
Sephora RGB Color Codes
Sephora RGB color codes are 0, 0, 0 for black. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Black | rgb(0, 0, 0) |
Sephora HSL Color Codes
Sephora HSL color codes are 0, 0%, 0% for black. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Black | hsl(0, 0%, 0%) |
Sephora CMYK Color Code
Sephora CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Black | 0%, 0%, 0%, 100% |
Sephora Pantone Color Codes
Sephora Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Black | PMS 419 C |
Logo
Sephora Logo Colors
Sephora logo colors are black on white, with the flame mark in the same black.
Sephora Logo Colors Palette
What the Sephora Logo Colors Mean?
The Sephora logo colors are black and white so the products on the shelf provide all the color. The mark beside the wordmark is an S drawn as a flame, a reference to the lit-candle idea of beauty behind the name. In store the black-and-white striped bag does the work a bright logo would do elsewhere.
Sephora Logo Color History
Sephora logo color history is short. The current black wordmark and flame have run since the LVMH era with only minor redraws; earlier French-market marks used a rounder letterform but the same monochrome palette.
Sephora Logo Fonts
Sephora logo fonts are a custom sans, wide and evenly weighted. A grotesque like Trade Gothic is the closest match to the all-caps wordmark.
Sephora Logo JPG
Sephora logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Sephora Logo PNG
Sephora logo in PNG, with a transparent background. Use it over a colored surface.
Sephora Logo WebP
Sephora logo in WebP. Same transparency as the PNG at about a third of the file size.
Sephora Color Code Shades
Sephora color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Sephora paint or trim names.
In code
Using the Sephora palette
CSS custom properties
:root {
--sephora-black: #000000;
}Contrast against white
| Black | 21.00:1AA ✓ |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.