Fashion & Apparel
Reebok Color Codes
Reebok works in black, hex #000000, on white, with a heritage red, hex #E41D1B. The Reebok color codes in Hex, RGB and CMYK can be found below. Joe and Jeff Foster started it in England in 1958, taking the name from a dictionary entry for the rhebok, an African antelope; their grandfather had hand-made spiked running shoes in 1895. Its nearest peer on this site is Puma.
Primary colors
What are Reebok Primary Colors?
Reebok's primary colors are black #000000, heritage red #E41D1B.
Reebok now runs a black-and-white identity; the red shown is heritage.
Reebok Black
| Hex | #000000 |
|---|---|
| RGB | 0, 0, 0 |
| HSL | hsl(0, 0%, 0%) |
| CMYK | 0%, 0%, 0%, 100%converted · approximate |
| Pantone | PMS 419 Cnearest match · not published by the brand |
Reebok Heritage Red
| Hex | #E41D1B |
|---|---|
| RGB | 228, 29, 27 |
| HSL | hsl(1, 79%, 50%) |
| CMYK | 0%, 87%, 88%, 11%converted · approximate |
| Pantone | PMS 1788 Cnearest match · not published by the brand |
Reebok Hex Color Codes
Reebok hex color codes are #000000 for black and #E41D1B for heritage red.
| Color | Hex |
|---|---|
| Black | #000000 |
| Heritage Red | #E41D1B |
Reebok RGB Color Codes
Reebok RGB color codes are 0, 0, 0 for black and 228, 29, 27 for heritage red. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Black | rgb(0, 0, 0) |
| Heritage Red | rgb(228, 29, 27) |
Reebok HSL Color Codes
Reebok HSL color codes are 0, 0%, 0% for black and 1, 79%, 50% for heritage red. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Black | hsl(0, 0%, 0%) |
| Heritage Red | hsl(1, 79%, 50%) |
Reebok CMYK Color Code
Reebok CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Black | 0%, 0%, 0%, 100% |
| Heritage Red | 0%, 87%, 88%, 11% |
Reebok Pantone Color Codes
Reebok Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Black | PMS 419 C |
| Heritage Red | PMS 1788 C |
Logo
Reebok Logo Colors
Reebok logo colors are black on white, the Vector mark set beside the name.
Reebok Logo Colors Palette
What the Reebok Logo Colors Mean?
The Reebok logo color moved to black when the brand went back to its Vector mark in 2019, a slanted flag shape it had used from 1986 to 2014. The bright red and the Union Jack that ran through the 1980s and 1990s, when the Freestyle aerobics shoe made Reebok huge in America, are now heritage rather than the working palette.
Reebok Logo Color History
Reebok logo color history swings more than most: a red-and-blue Union Jack era, the 2014 Delta triangle in red, and the 2019 return to the black Vector. Each change came with a change of owner or strategy.
Reebok Logo Fonts
Reebok logo fonts are a custom bold sans, upright with squared terminals. A grotesque like Univers Bold is the nearest match.
Reebok Logo JPG
Reebok logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Reebok Logo PNG
Reebok logo in PNG, with a transparent background. Use it over a colored surface.
Reebok Logo WebP
Reebok logo in WebP. Same transparency as the PNG at about a third of the file size.
Reebok Color Code Shades
Reebok color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Reebok paint or trim names.
In code
Using the Reebok palette
CSS custom properties
:root {
--reebok-black: #000000;
--reebok-heritage-red: #E41D1B;
}Contrast against white
| Black | 21.00:1AA ✓ |
|---|---|
| Heritage Red | 4.68:1AA ✓ |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.