Fashion & Apparel
Zara Color Codes
Zara works in black, hex #000000, on white. The Zara color codes in Hex, RGB and CMYK can be found below. Amancio Ortega opened the first store in A Coruna, Spain, in 1975, and built the Inditex model on getting a new design from sketch to shop floor in weeks rather than seasons. Its nearest peer on this site is H&M.
Primary colors
What are Zara Primary Colors?
Zara's primary color is #000000. Every value on this page is derived from it.
Zara runs a black-and-white identity; the values shown are black and white.
Zara Black
| Hex | #000000 |
|---|---|
| RGB | 0, 0, 0 |
| HSL | hsl(0, 0%, 0%) |
| CMYK | 0%, 0%, 0%, 100%converted · approximate |
| Pantone | PMS 419 Cnearest match · not published by the brand |
Zara Hex Color Codes
Zara hex color codes are #000000 for black.
| Color | Hex |
|---|---|
| Black | #000000 |
Zara RGB Color Codes
Zara RGB color codes are 0, 0, 0 for black. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Black | rgb(0, 0, 0) |
Zara HSL Color Codes
Zara HSL color codes are 0, 0%, 0% for black. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Black | hsl(0, 0%, 0%) |
Zara CMYK Color Code
Zara CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Black | 0%, 0%, 0%, 100% |
Zara Pantone Color Codes
Zara Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Black | PMS 419 C |
Logo
Zara Logo Colors
Zara logo colors are black on white, the serif letters overlapping into each other.
Zara Logo Colors Palette
What the Zara Logo Colors Mean?
The Zara logo color is black because the 2019 wordmark is trying to look like a fashion magazine masthead rather than a high-street chain. The letters are set in a heavy Didone serif and crushed together until they touch, a treatment that drew a lot of complaints and did exactly what it was meant to, which was get talked about.
Zara Logo Color History
Zara logo color history stays black throughout. The mark before 2019 was a widely spaced serif; the redesign kept the color, kept the serif, and removed almost all the space between the letters.
Zara Logo Fonts
Zara logo fonts are a custom Didone serif with extreme thick-thin contrast. A cut of Didot is the closest match.
Zara Logo JPG
Zara logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Zara Logo PNG
Zara logo in PNG, with a transparent background. Use it over a colored surface.
Zara Logo WebP
Zara logo in WebP. Same transparency as the PNG at about a third of the file size.
Zara Color Code Shades
Zara color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Zara paint or trim names.
In code
Using the Zara palette
CSS custom properties
:root {
--zara-black: #000000;
}Contrast against white
| Black | 21.00:1AA ✓ |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.