Logistics & Delivery

Meituan Color Codes

Meituan works in a single yellow, hex #FFD100, on white. The Meituan color codes in Hex, RGB and CMYK can be found below. Wang Xing started it in Beijing in 2010 as a group-buying site, then built it into a super-app for food delivery, restaurant reviews, hotels and more; a 2015 merger with Dianping made it dominant in China. Its nearest peer on this site is Grab.

The Meituan logo, shown for identification. Meituan is a trademark of its owner and this site is not affiliated with it.

Primary colors

What are Meituan Primary Colors?

Meituan's primary color is #FFD100. Every value on this page is derived from it.

Meituan publishes brand assets; the value shown matches its stated yellow.

Meituan Primary

Hex	#FFD100
RGB	255, 209, 0
HSL	hsl(49, 100%, 50%)
CMYK	0%, 18%, 100%, 0%converted · approximate
Pantone	PMS 116 Cnearest match · not published by the brand

Meituan Hex Color Codes

Meituan hex color codes are #FFD100 for primary.

Color	Hex
Primary	#FFD100

Meituan RGB Color Codes

Meituan RGB color codes are 255, 209, 0 for primary. Reach for RGB when a tool wants channel numbers or a CSS alpha value.

Color	RGB
Primary	rgb(255, 209, 0)

Meituan HSL Color Codes

Meituan HSL color codes are 49, 100%, 50% for primary. Change the third value for a lighter or darker version without moving the hue.

Color	HSL
Primary	hsl(49, 100%, 50%)

Meituan CMYK Color Code

Meituan CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.

Color	CMYK
Primary	0%, 18%, 100%, 0%

Meituan Pantone Color Codes

Meituan Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.

Color	Nearest Pantone
Primary	PMS 116 C

Logo

Meituan Logo Colors

Meituan logo colors are one bright yellow for the kangaroo mark and the wordmark.

Meituan Logo Colors Palette

What the Meituan Logo Colors Mean?

The Meituan yellow is a pure, high-visibility tone chosen so the rider gear and the delivery boxes read from across a busy Chinese street. The mascot is a kangaroo, a pouch for carrying, drawn simply and filled solid; there is no second color because the app spans so many services that a single strong yellow is what keeps them looking like one company.

Meituan Logo Color History

Meituan logo color history has run yellow since the delivery business took off. The kangaroo replaced an earlier abstract mark, and the yellow has held.

Meituan Logo Fonts

Meituan logo fonts are a custom Latin sans paired with a matching Chinese type family. A rounded bold sans is the closest Latin match.

Meituan Logo JPG

Meituan logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.

Download JPG Trademark of its owner, shown for identification.

Meituan Logo PNG

Meituan logo in PNG, with a transparent background. Use it over a colored surface.

Download PNG Trademark of its owner, shown for identification.

Meituan Logo WebP

Meituan logo in WebP. Same transparency as the PNG at about a third of the file size.

Download WEBP Trademark of its owner, shown for identification.

Meituan Color Code Shades

Meituan color code shades step evenly from the primary toward black, for hover states, borders and shadows.

These are interface steps, not Meituan paint or trim names.

In code

Using the Meituan palette

CSS custom properties

:root {
  --meituan-primary: #FFD100;
}

Contrast against white

Primary	1.46:1AA ×

Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.