Retail & Supermarkets
Costco Color Codes
Costco works in a red, hex #E31837, and a blue, hex #005DAA. The Costco color codes in Hex, RGB and CMYK can be found below. The first Costco warehouse opened in Seattle in 1983, and the company merged with the older Price Club in 1993, inheriting the membership-club model Sol Price had built in San Diego in 1976. Its nearest peer on this site is Walmart.
Primary colors
What are Costco Primary Colors?
Costco's primary colors are red #E31837, blue #005DAA.
Costco publishes little brand material; these are measured from the current mark.
Costco Red
| Hex | #E31837 |
|---|---|
| RGB | 227, 24, 55 |
| HSL | hsl(351, 81%, 49%) |
| CMYK | 0%, 89%, 76%, 11%converted · approximate |
| Pantone | PMS 192 Cnearest match · not published by the brand |
Costco Blue
| Hex | #005DAA |
|---|---|
| RGB | 0, 93, 170 |
| HSL | hsl(207, 100%, 33%) |
| CMYK | 100%, 45%, 0%, 33%converted · approximate |
| Pantone | PMS 2945 Cnearest match · not published by the brand |
Costco Hex Color Codes
Costco hex color codes are #E31837 for red and #005DAA for blue.
| Color | Hex |
|---|---|
| Red | #E31837 |
| Blue | #005DAA |
Costco RGB Color Codes
Costco RGB color codes are 227, 24, 55 for red and 0, 93, 170 for blue. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Red | rgb(227, 24, 55) |
| Blue | rgb(0, 93, 170) |
Costco HSL Color Codes
Costco HSL color codes are 351, 81%, 49% for red and 207, 100%, 33% for blue. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Red | hsl(351, 81%, 49%) |
| Blue | hsl(207, 100%, 33%) |
Costco CMYK Color Code
Costco CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Red | 0%, 89%, 76%, 11% |
| Blue | 100%, 45%, 0%, 33% |
Costco Pantone Color Codes
Costco Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Red | PMS 192 C |
| Blue | PMS 2945 C |
Logo
Costco Logo Colors
Costco logo colors split the name: red for Costco, blue for Wholesale.
Costco Logo Colors Palette
What the Costco Logo Colors Mean?
The Costco logo colors do one job, which is to separate the brand name from the format. Costco is set in heavy red capitals; Wholesale sits under it in blue, smaller, so the word that explains the business is legible without competing. Neither color is unusual for retail, and that is the point: the warehouse is not selling design.
Costco Logo Color History
Costco logo color history is close to flat. The red-and-blue two-tier wordmark has run with only minor weight and spacing changes since the Price Club merger, and the palette has not moved.
Costco Logo Fonts
Costco logo fonts are a heavy grotesque, not a named release. Franklin Gothic Heavy or a similar American gothic is the closest match.
Costco Logo JPG
Costco logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Costco Logo PNG
Costco logo in PNG, with a transparent background. Use it over a colored surface.
Costco Logo WebP
Costco logo in WebP. Same transparency as the PNG at about a third of the file size.
Costco Color Code Shades
Costco color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Costco paint or trim names.
In code
Using the Costco palette
CSS custom properties
:root {
--costco-red: #E31837;
--costco-blue: #005DAA;
}Contrast against white
| Red | 4.72:1AA ✓ |
|---|---|
| Blue | 6.67:1AA ✓ |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.