Retail & Supermarkets
Target Color Codes
Target works in a single red, hex #CC0000, on white. The Target color codes in Hex, RGB and CMYK can be found below. The Dayton company opened the first Target discount store in Roseville, Minnesota in 1962, naming it for a bullseye so shoppers would picture accuracy and value. Its nearest peer on this site is Walmart.
Primary colors
What are Target Primary Colors?
Target's primary color is #CC0000. Every value on this page is derived from it.
Target publishes brand assets; the CMYK shown is a conversion of the red.
Target Red
| Hex | #CC0000 |
|---|---|
| RGB | 204, 0, 0 |
| HSL | hsl(0, 100%, 40%) |
| CMYK | 0%, 100%, 100%, 20%converted · approximate |
| Pantone | PMS 485 Cnearest match · not published by the brand |
Target Hex Color Codes
Target hex color codes are #CC0000 for red.
| Color | Hex |
|---|---|
| Red | #CC0000 |
Target RGB Color Codes
Target RGB color codes are 204, 0, 0 for red. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Red | rgb(204, 0, 0) |
Target HSL Color Codes
Target HSL color codes are 0, 100%, 40% for red. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Red | hsl(0, 100%, 40%) |
Target CMYK Color Code
Target CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Red | 0%, 100%, 100%, 20% |
Target Pantone Color Codes
Target Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Red | PMS 485 C |
Logo
Target Logo Colors
Target logo colors are one red on white, the bullseye alone or beside the wordmark.
Target Logo Colors Palette
What the Target Logo Colors Mean?
The Target logo color is a single red because the bullseye has to work as a shape first. The 1962 mark had three rings; by 1968 it was down to an outer ring and a solid center dot, which is about as reducible as a logo gets. The red is Pantone 186, warm rather than orange, and the brand rarely lets anything else near it.
Target Logo Color History
Target logo color history is a story of subtraction. Three rings in 1962, two by 1968, and since then only small adjustments to the exact red and the gap between ring and dot. Bullseye, the bull terrier mascot, arrived in 1999 and did not change the mark.
Target Logo Fonts
Target logo fonts are a custom sans called Targ, tightly spaced and slightly condensed. Helvetica Neue Bold is the usual substitute.
Target Logo JPG
Target logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Target Logo PNG
Target logo in PNG, with a transparent background. Use it over a colored surface.
Target Logo WebP
Target logo in WebP. Same transparency as the PNG at about a third of the file size.
Target Color Code Shades
Target color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Target paint or trim names.
In code
Using the Target palette
CSS custom properties
:root {
--target-red: #CC0000;
}Contrast against white
| Red | 5.89:1AA ✓ |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.