Retail & Supermarkets
Walmart Color Codes
Walmart works in a bold blue, hex #0053E2, with the yellow spark, hex #FFC220. The Walmart color codes in Hex, RGB and CMYK can be found below. Sam Walton opened the first store in Rogers, Arkansas in 1962 and ran it on thin margins and high volume; the company is now the largest private employer in the United States. Its nearest peer on this site is Target.
Primary colors
What are Walmart Primary Colors?
Walmart's primary colors are blue #0053E2, spark yellow #FFC220.
Walmart publishes brand guidelines; the CMYK shown is a conversion.
Walmart Blue
| Hex | #0053E2 |
|---|---|
| RGB | 0, 83, 226 |
| HSL | hsl(218, 100%, 44%) |
| CMYK | 100%, 63%, 0%, 11%converted · approximate |
| Pantone | PMS 2728 Cnearest match · not published by the brand |
Walmart Spark Yellow
| Hex | #FFC220 |
|---|---|
| RGB | 255, 194, 32 |
| HSL | hsl(44, 100%, 56%) |
| CMYK | 0%, 24%, 87%, 0%converted · approximate |
| Pantone | PMS 123 Cnearest match · not published by the brand |
Walmart Hex Color Codes
Walmart hex color codes are #0053E2 for blue and #FFC220 for spark yellow.
| Color | Hex |
|---|---|
| Blue | #0053E2 |
| Spark Yellow | #FFC220 |
Walmart RGB Color Codes
Walmart RGB color codes are 0, 83, 226 for blue and 255, 194, 32 for spark yellow. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Blue | rgb(0, 83, 226) |
| Spark Yellow | rgb(255, 194, 32) |
Walmart HSL Color Codes
Walmart HSL color codes are 218, 100%, 44% for blue and 44, 100%, 56% for spark yellow. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Blue | hsl(218, 100%, 44%) |
| Spark Yellow | hsl(44, 100%, 56%) |
Walmart CMYK Color Code
Walmart CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Blue | 100%, 63%, 0%, 11% |
| Spark Yellow | 0%, 24%, 87%, 0% |
Walmart Pantone Color Codes
Walmart Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Blue | PMS 2728 C |
| Spark Yellow | PMS 123 C |
Logo
Walmart Logo Colors
Walmart logo colors are one blue and one yellow, the spark set beside or above the name.
Walmart Logo Colors Palette
What the Walmart Logo Colors Mean?
The Walmart logo colors read as dependable rather than exciting, which is the intent. The six-point spark that replaced the old five-point star in 2008 is meant to suggest energy and a bright idea; the yellow gives the otherwise plain blue wordmark a single warm accent that survives being printed on a receipt or a truck door.
Walmart Logo Color History
Walmart logo color history runs through several marks: a plain slab wordmark, WAL-MART with a star, and the current lowercase name plus spark from 2008. A 2025 refresh deepened the blue toward #0053E2 and introduced Everyday Sans, the company's first proprietary typeface.
Walmart Logo Fonts
Walmart logo fonts are Everyday Sans, a custom humanist sans drawn in 2025. The 2008 wordmark used Myriad Pro, Adobe's workhorse sans.
Walmart Logo JPG
Walmart logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Walmart Logo PNG
Walmart logo in PNG, with a transparent background. Use it over a colored surface.
Walmart Logo WebP
Walmart logo in WebP. Same transparency as the PNG at about a third of the file size.
Walmart Color Code Shades
Walmart color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Walmart paint or trim names.
In code
Using the Walmart palette
CSS custom properties
:root {
--walmart-blue: #0053E2;
--walmart-spark-yellow: #FFC220;
}Contrast against white
| Blue | 6.30:1AA ✓ |
|---|---|
| Spark Yellow | 1.62:1AA × |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.