Technology
AMD Color Codes
AMD's color is black #000000, used flat across the arrow mark and the wordmark. The AMD color codes in Hex, RGB and CMYK can be found below. Jerry Sanders and seven colleagues from Fairchild Semiconductor founded the company on 1 May 1969. Its long-running rival in x86 processors is Intel, which runs a two-blue palette instead.
Primary colors
What are AMD Primary Colors?
AMD's primary color is black #000000. Every value on this page is derived from it.
AMD publishes no public CMYK or Pantone sheet, so both are shown below as conversions and nearest matches.
AMD Black
| Hex | #000000 |
|---|---|
| RGB | 0, 0, 0 |
| HSL | hsl(0, 0%, 0%) |
| CMYK | 0%, 0%, 0%, 100%converted · approximate |
| Pantone | PMS 419 Cnearest match · not published by the brand |
AMD Hex Color Codes
AMD hex color codes are #000000 for black.
| Color | Hex |
|---|---|
| Black | #000000 |
AMD RGB Color Codes
AMD RGB color codes are 0, 0, 0 for black. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Black | rgb(0, 0, 0) |
AMD HSL Color Codes
AMD HSL color codes are 0, 0%, 0% for black. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Black | hsl(0, 0%, 0%) |
AMD CMYK Color Code
AMD CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Black | 0%, 0%, 0%, 100% |
AMD Pantone Color Codes
AMD Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Black | PMS 419 C |
Logo
AMD Logo Colors
AMD logo colors are black on white, with no second brand color in the mark itself.
AMD Logo Colors Palette
What the AMD Logo Colors Mean?
The AMD logo colors are a deliberate absence. A single black keeps the arrow legible when it's etched, molded into a heatsink, or printed one color on a retail box, and none of those surfaces can hold a gradient. Product lines carry the color instead, which is why Ryzen and Radeon material looks nothing like the corporate mark. AMD has published no symbolism for the black itself.
AMD Logo JPG
AMD logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
AMD Logo PNG
AMD logo in PNG, with a transparent background. Use it over a colored surface.
AMD Logo WebP
AMD logo in WebP. Same transparency as the PNG at about a third of the file size.
AMD Color Code Shades
AMD color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not AMD paint or trim names.
In code
Using the AMD palette
CSS custom properties
:root {
--amd-black: #000000;
}Contrast against white
| Black | 21.00:1AA ✓ |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.