Technology
NVIDIA Color Codes
NVIDIA's colors are green #76B900 and black #000000, the green used on the eye mark and the black on the wordmark. The NVIDIA color codes in Hex, RGB and CMYK can be found below. Jensen Huang, Chris Malachowsky and Curtis Priem agreed to start the company over a meal at a Denny's on Berryessa Road in East San Jose, and incorporated it on 5 April 1993. Its GPU rival AMD uses no brand color at all, which makes this green the more recognizable of the two.
Primary colors
What are NVIDIA Primary Colors?
NVIDIA's primary color is green #76B900, a strong yellow-green with no blue in it at all.
NVIDIA publishes no public CMYK or Pantone sheet, so both are shown below as conversions and nearest matches.
NVIDIA Green
| Hex | #76B900 |
|---|---|
| RGB | 118, 185, 0 |
| HSL | hsl(82, 100%, 36%) |
| CMYK | 36%, 0%, 100%, 27%converted · approximate |
| Pantone | PMS 376 Cnearest match · not published by the brand |
NVIDIA Black
| Hex | #000000 |
|---|---|
| RGB | 0, 0, 0 |
| HSL | hsl(0, 0%, 0%) |
| CMYK | 0%, 0%, 0%, 100%converted · approximate |
| Pantone | PMS 419 Cnearest match · not published by the brand |
NVIDIA Hex Color Codes
NVIDIA hex color codes are #76B900 for green and #000000 for black.
| Color | Hex |
|---|---|
| Green | #76B900 |
| Black | #000000 |
NVIDIA RGB Color Codes
NVIDIA RGB color codes are 118, 185, 0 for green and 0, 0, 0 for black. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Green | rgb(118, 185, 0) |
| Black | rgb(0, 0, 0) |
NVIDIA HSL Color Codes
NVIDIA HSL color codes are 82, 100%, 36% for green and 0, 0%, 0% for black. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Green | hsl(82, 100%, 36%) |
| Black | hsl(0, 0%, 0%) |
NVIDIA CMYK Color Code
NVIDIA CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Green | 36%, 0%, 100%, 27% |
| Black | 0%, 0%, 0%, 100% |
NVIDIA Pantone Color Codes
NVIDIA Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Green | PMS 376 C |
| Black | PMS 419 C |
Logo
NVIDIA Logo Colors
NVIDIA logo colors are green #76B900 and black, with the current mark in use since 2006.
NVIDIA Logo Colors Palette
What the NVIDIA Logo Colors Mean?
The NVIDIA logo colors are best read next to the name. NVIDIA comes from invidia, the Latin word for envy, after NVision turned out to be taken; the NV itself began as shorthand for next version. Green is the color of envy in English, and the company has never spelled that connection out. Whether it was intended or landed by accident, the green and the name have pointed at the same thing since 1993.
NVIDIA Logo Color History
NVIDIA logo color history is one long hold. The green has not shifted since the current mark was adopted in 2006, through a period when the company moved from selling graphics cards to selling data-center silicon. The eye symbol was retired from the primary lockup while the color stayed.
NVIDIA Logo JPG
NVIDIA logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
NVIDIA Logo PNG
NVIDIA logo in PNG, with a transparent background. Use it over a colored surface.
NVIDIA Logo WebP
NVIDIA logo in WebP. Same transparency as the PNG at about a third of the file size.
NVIDIA Color Code Shades
NVIDIA color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not NVIDIA paint or trim names.
In code
Using the NVIDIA palette
CSS custom properties
:root {
--nvidia-green: #76B900;
--nvidia-black: #000000;
}Contrast against white
| Green | 2.41:1AA × |
|---|---|
| Black | 21.00:1AA ✓ |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.