Technology
Intel Color Codes
Intel's color is blue #0071C5, the one blue of the swoosh mark that ran from 2006 to 2020. The Intel color codes in Hex, RGB and CMYK can be found below. Gordon Moore, Robert Noyce and Arthur Rock incorporated the company on 18 July 1968. Intel is short for Integrated Electronics, and the trademark had to be bought from a hotel chain called Intelco. Its long-running rival AMD answers with no brand color at all.
Primary colors
What are Intel Primary Colors?
Intel's primary color is blue #0071C5, a mid blue that holds up at 8mm on a laptop palm rest and at three meters on a stage backdrop.
Intel publishes no public CMYK or Pantone sheet for this mark, so both are shown below as conversions and nearest matches.
Intel Blue
| Hex | #0071C5 |
|---|---|
| RGB | 0, 113, 197 |
| HSL | hsl(206, 100%, 39%) |
| CMYK | 100%, 43%, 0%, 23%converted · approximate |
| Pantone | PMS 300 Cnearest match · not published by the brand |
Intel Hex Color Codes
Intel hex color codes are #0071C5 for blue.
| Color | Hex |
|---|---|
| Blue | #0071C5 |
Intel RGB Color Codes
Intel RGB color codes are 0, 113, 197 for blue. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Blue | rgb(0, 113, 197) |
Intel HSL Color Codes
Intel HSL color codes are 206, 100%, 39% for blue. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Blue | hsl(206, 100%, 39%) |
Intel CMYK Color Code
Intel CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Blue | 100%, 43%, 0%, 23% |
Intel Pantone Color Codes
Intel Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Blue | PMS 300 C |
Logo
Intel Logo Colors
Intel logo colors are one blue, #0071C5, covering both the wordmark and the ellipse around it.
Intel Logo Colors Palette
What the Intel Logo Colors Mean?
The Intel logo colors leave the work to the shape. An ellipse sweeps around the lowercase wordmark and passes behind it, and that overlap is what makes the mark read as movement rather than as a badge. One blue carries the whole lockup, with no second color anywhere in it. Intel has published no symbolism for the shade. Worth checking before you match it: the two-blue pair that circulates as Intel's, #00C7FD with #0068B5, belongs to the 2020 redraw and not to this mark.
Intel Logo Color History
Intel logo color history is tied to Intel Inside. The 1991 campaign put the blue on other companies' machines and made it a sticker before it was ever a logo, which is a rare direction of travel for a component brand. This swoosh mark ran from 2006 to 2020, and it had already retired the dropped lowercase e of the original 1968 wordmark. The 2020 rebrand went further and removed the ellipse too, flattening the wordmark and splitting the identity across two blues.
Intel Logo JPG
Intel logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Intel Logo PNG
Intel logo in PNG, with a transparent background. Use it over a colored surface.
Intel Logo WebP
Intel logo in WebP. Same transparency as the PNG at about a third of the file size.
Intel Color Code Shades
Intel color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Intel paint or trim names.
In code
Using the Intel palette
CSS custom properties
:root {
--intel-blue: #0071C5;
}Contrast against white
| Blue | 5.04:1AA ✓ |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.