Beverages
Bacardi Color Codes
Bacardi works in black with a red bat device, hex #000000 for the wordmark and a red near #E30613. The Bacardi color codes in Hex, RGB and CMYK can be found below. Don Facundo Bacardi Masso set up the first distillery in Santiago de Cuba in 1862; the bat has been the mark since about 1890. Its counterpart among spirits is Johnnie Walker.
Primary colors
What are Bacardi Primary Colors?
Bacardi's primary colors are black #000000, bacardi red #E30613, white #FFFFFF.
Bacardi publishes no open hex sheet; these are measured from the current mark.
Bacardi Black
| Hex | #000000 |
|---|---|
| RGB | 0, 0, 0 |
| HSL | hsl(0, 0%, 0%) |
| CMYK | 0%, 0%, 0%, 100%converted · approximate |
| Pantone | PMS 419 Cnearest match · not published by the brand |
Bacardi Bacardi Red
| Hex | #E30613 |
|---|---|
| RGB | 227, 6, 19 |
| HSL | hsl(356, 95%, 46%) |
| CMYK | 0%, 97%, 92%, 11%converted · approximate |
| Pantone | PMS 485 Cnearest match · not published by the brand |
Bacardi White
| Hex | #FFFFFF |
|---|---|
| RGB | 255, 255, 255 |
| HSL | hsl(0, 0%, 100%) |
| CMYK | 0%, 0%, 0%, 0%converted · approximate |
| Pantone | PMS 656 Cnearest match · not published by the brand |
Bacardi Hex Color Codes
Bacardi hex color codes are #000000 for black, #E30613 for bacardi red and #FFFFFF for white.
| Color | Hex |
|---|---|
| Black | #000000 |
| Bacardi Red | #E30613 |
| White | #FFFFFF |
Bacardi RGB Color Codes
Bacardi RGB color codes are 0, 0, 0 for black, 227, 6, 19 for bacardi red and 255, 255, 255 for white. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Black | rgb(0, 0, 0) |
| Bacardi Red | rgb(227, 6, 19) |
| White | rgb(255, 255, 255) |
Bacardi HSL Color Codes
Bacardi HSL color codes are 0, 0%, 0% for black, 356, 95%, 46% for bacardi red and 0, 0%, 100% for white. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Black | hsl(0, 0%, 0%) |
| Bacardi Red | hsl(356, 95%, 46%) |
| White | hsl(0, 0%, 100%) |
Bacardi CMYK Color Code
Bacardi CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Black | 0%, 0%, 0%, 100% |
| Bacardi Red | 0%, 97%, 92%, 11% |
| White | 0%, 0%, 0%, 0% |
Bacardi Pantone Color Codes
Bacardi Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Black | PMS 419 C |
| Bacardi Red | PMS 485 C |
| White | PMS 656 C |
Logo
Bacardi Logo Colors
Bacardi logo colors are black and red, the bat inside a red or black circle.
Bacardi Logo Colors Palette
What the Bacardi Logo Colors Mean?
The Bacardi logo colors dress a real animal. Fruit bats had colonised the rafters of the first distillery, drawn by the molasses, and the founder's wife suggested using one as the mark, since bats were read as a sign of good fortune and family unity. Black carries the wordmark; red rings the bat.
Bacardi Logo Color History
Bacardi logo color history keeps the black-and-red bat from the 1890s. The wordmark has been redrawn and the bat's wings resized, but the two colors and the circle have held for over a century.
Bacardi Logo Fonts
Bacardi logo fonts are a custom bold sans, not for sale. A heavy grotesque covers it.
Bacardi Logo JPG
Bacardi logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Bacardi Logo PNG
Bacardi logo in PNG, with a transparent background. Use it over a colored surface.
Bacardi Logo WebP
Bacardi logo in WebP. Same transparency as the PNG at about a third of the file size.
Bacardi Color Code Shades
Bacardi color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Bacardi paint or trim names.
In code
Using the Bacardi palette
CSS custom properties
:root {
--bacardi-black: #000000;
--bacardi-bacardi-red: #E30613;
--bacardi-white: #FFFFFF;
}Contrast against white
| Black | 21.00:1AA ✓ |
|---|---|
| Bacardi Red | 4.88:1AA ✓ |
| White | 1.00:1AA × |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.