Beverages
Baileys Color Codes
Baileys works in a chocolate brown, hex near #4C100A, with cream and gold, hex #E5CFA7 and #C89D36. The Baileys color codes in Hex, RGB and CMYK can be found below. Gilbeys of Ireland launched it in 1974 as the first Irish cream liqueur, and R.A. Bailey is an invented name rather than a real founder. Its counterpart among spirits is Johnnie Walker.
Primary colors
What are Baileys Primary Colors?
Baileys's primary colors are brown #4C100A, cream #E5CFA7, gold #C89D36.
Baileys publishes no open hex sheet; these are measured from the current label.
Baileys Brown
| Hex | #4C100A |
|---|---|
| RGB | 76, 16, 10 |
| HSL | hsl(5, 77%, 17%) |
| CMYK | 0%, 79%, 87%, 70%converted · approximate |
| Pantone | PMS 4695 Cnearest match · not published by the brand |
Baileys Cream
| Hex | #E5CFA7 |
|---|---|
| RGB | 229, 207, 167 |
| HSL | hsl(39, 54%, 78%) |
| CMYK | 0%, 10%, 27%, 10%converted · approximate |
| Pantone | PMS 467 Cnearest match · not published by the brand |
Baileys Gold
| Hex | #C89D36 |
|---|---|
| RGB | 200, 157, 54 |
| HSL | hsl(42, 57%, 50%) |
| CMYK | 0%, 22%, 73%, 22%converted · approximate |
| Pantone | PMS 125 Cnearest match · not published by the brand |
Baileys Hex Color Codes
Baileys hex color codes are #4C100A for brown, #E5CFA7 for cream and #C89D36 for gold.
| Color | Hex |
|---|---|
| Brown | #4C100A |
| Cream | #E5CFA7 |
| Gold | #C89D36 |
Baileys RGB Color Codes
Baileys RGB color codes are 76, 16, 10 for brown, 229, 207, 167 for cream and 200, 157, 54 for gold. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Brown | rgb(76, 16, 10) |
| Cream | rgb(229, 207, 167) |
| Gold | rgb(200, 157, 54) |
Baileys HSL Color Codes
Baileys HSL color codes are 5, 77%, 17% for brown, 39, 54%, 78% for cream and 42, 57%, 50% for gold. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Brown | hsl(5, 77%, 17%) |
| Cream | hsl(39, 54%, 78%) |
| Gold | hsl(42, 57%, 50%) |
Baileys CMYK Color Code
Baileys CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Brown | 0%, 79%, 87%, 70% |
| Cream | 0%, 10%, 27%, 10% |
| Gold | 0%, 22%, 73%, 22% |
Baileys Pantone Color Codes
Baileys Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Brown | PMS 4695 C |
| Cream | PMS 467 C |
| Gold | PMS 125 C |
Logo
Baileys Logo Colors
Baileys logo colors are brown, cream and gold, on an arched wordmark and a signature.
Baileys Logo Colors Palette
What the Baileys Logo Colors Mean?
The Baileys logo colors are the drink on the label. Chocolate brown and cream match what is in the bottle, and a gold band and medallion add the note of small luxury the brand sells. The looping R.A. Bailey signature under the arched name is there to imply a founder and a long history, though both were made up in 1974.
Baileys Logo Color History
Baileys logo color history keeps brown, cream and gold from the launch, with the arched wordmark and the signature redrawn a few times and a sprig of foliage added and removed.
Baileys Logo Fonts
Baileys logo fonts are a custom serif for the name plus a script signature, neither for sale. A warm serif is the closest match.
Baileys Logo JPG
Baileys logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Baileys Logo PNG
Baileys logo in PNG, with a transparent background. Use it over a colored surface.
Baileys Logo WebP
Baileys logo in WebP. Same transparency as the PNG at about a third of the file size.
Baileys Color Code Shades
Baileys color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Baileys paint or trim names.
In code
Using the Baileys palette
CSS custom properties
:root {
--baileys-brown: #4C100A;
--baileys-cream: #E5CFA7;
--baileys-gold: #C89D36;
}Contrast against white
| Brown | 15.15:1AA ✓ |
|---|---|
| Cream | 1.52:1AA × |
| Gold | 2.52:1AA × |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.