Beverages
Heineken Color Codes
Heineken works in a green, hex near #007A33, with a red star and white. The Heineken color codes in Hex, RGB and CMYK can be found below. Gerard Adriaan Heineken founded the brewery in Amsterdam in 1864. Its rival among global lagers is Carlsberg.
Primary colors
What are Heineken Primary Colors?
Heineken's primary colors are heineken green #007A33, red #ED1C24, white #FFFFFF.
Heineken publishes brand guidelines; the CMYK shown is a conversion.
Heineken Heineken Green
| Hex | #007A33 |
|---|---|
| RGB | 0, 122, 51 |
| HSL | hsl(145, 100%, 24%) |
| CMYK | 100%, 0%, 58%, 52%converted · approximate |
| Pantone | PMS 356 Cnearest match · not published by the brand |
Heineken Red
| Hex | #ED1C24 |
|---|---|
| RGB | 237, 28, 36 |
| HSL | hsl(358, 85%, 52%) |
| CMYK | 0%, 88%, 85%, 7%converted · approximate |
| Pantone | PMS 1788 Cnearest match · not published by the brand |
Heineken White
| Hex | #FFFFFF |
|---|---|
| RGB | 255, 255, 255 |
| HSL | hsl(0, 0%, 100%) |
| CMYK | 0%, 0%, 0%, 0%converted · approximate |
| Pantone | PMS 656 Cnearest match · not published by the brand |
Heineken Hex Color Codes
Heineken hex color codes are #007A33 for heineken green, #ED1C24 for red and #FFFFFF for white.
| Color | Hex |
|---|---|
| Heineken Green | #007A33 |
| Red | #ED1C24 |
| White | #FFFFFF |
Heineken RGB Color Codes
Heineken RGB color codes are 0, 122, 51 for heineken green, 237, 28, 36 for red and 255, 255, 255 for white. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Heineken Green | rgb(0, 122, 51) |
| Red | rgb(237, 28, 36) |
| White | rgb(255, 255, 255) |
Heineken HSL Color Codes
Heineken HSL color codes are 145, 100%, 24% for heineken green, 358, 85%, 52% for red and 0, 0%, 100% for white. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Heineken Green | hsl(145, 100%, 24%) |
| Red | hsl(358, 85%, 52%) |
| White | hsl(0, 0%, 100%) |
Heineken CMYK Color Code
Heineken CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Heineken Green | 100%, 0%, 58%, 52% |
| Red | 0%, 88%, 85%, 7% |
| White | 0%, 0%, 0%, 0% |
Heineken Pantone Color Codes
Heineken Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Heineken Green | PMS 356 C |
| Red | PMS 1788 C |
| White | PMS 656 C |
Logo
Heineken Logo Colors
Heineken logo colors are green, red and white, with a red star over the wordmark.
Heineken Logo Colors Palette
What the Heineken Logo Colors Mean?
The Heineken logo colors are green for the bottle and red for the star. The five-pointed star has marked brewers since the Middle Ages, standing for the elements of brewing, and Heineken has used it since the 1800s; it turned white for a stretch after the war, when a red star read as communist in some markets, then went back to red in 1991. The three e's are tilted back so the wordmark looks like it is smiling.
Heineken Logo Color History
Heineken logo color history keeps green and the star throughout, with the star switching red to white and back, and the smiling e's introduced in the 1930s and kept ever since.
Heineken Logo Fonts
Heineken logo fonts are a custom sans with the tilted e's, not for sale. A plain grotesque is the closest match.
Heineken Logo JPG
Heineken logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Heineken Logo PNG
Heineken logo in PNG, with a transparent background. Use it over a colored surface.
Heineken Logo WebP
Heineken logo in WebP. Same transparency as the PNG at about a third of the file size.
Heineken Color Code Shades
Heineken color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Heineken paint or trim names.
In code
Using the Heineken palette
CSS custom properties
:root {
--heineken-heineken-green: #007A33;
--heineken-red: #ED1C24;
--heineken-white: #FFFFFF;
}Contrast against white
| Heineken Green | 5.48:1AA ✓ |
|---|---|
| Red | 4.38:1AA × |
| White | 1.00:1AA × |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.