Beverages
Johnnie Walker Color Codes
Johnnie Walker works in black with a gold accent, hex #000000 and a gold near #C8A45D. The Johnnie Walker color codes in Hex, RGB and CMYK can be found below. John Walker, a Kilmarnock grocer, began blending whisky in 1820; the Striding Man was drawn in 1908. Its counterpart among spirits is Bacardi.
Primary colors
What are Johnnie Walker Primary Colors?
Johnnie Walker's primary colors are black #000000, gold #C8A45D.
Johnnie Walker publishes no open hex sheet; these are measured from the current mark.
Johnnie Walker Black
| Hex | #000000 |
|---|---|
| RGB | 0, 0, 0 |
| HSL | hsl(0, 0%, 0%) |
| CMYK | 0%, 0%, 0%, 100%converted · approximate |
| Pantone | PMS 419 Cnearest match · not published by the brand |
Johnnie Walker Gold
| Hex | #C8A45D |
|---|---|
| RGB | 200, 164, 93 |
| HSL | hsl(40, 49%, 57%) |
| CMYK | 0%, 18%, 54%, 22%converted · approximate |
| Pantone | PMS 618 Cnearest match · not published by the brand |
Johnnie Walker Hex Color Codes
Johnnie Walker hex color codes are #000000 for black and #C8A45D for gold.
| Color | Hex |
|---|---|
| Black | #000000 |
| Gold | #C8A45D |
Johnnie Walker RGB Color Codes
Johnnie Walker RGB color codes are 0, 0, 0 for black and 200, 164, 93 for gold. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Black | rgb(0, 0, 0) |
| Gold | rgb(200, 164, 93) |
Johnnie Walker HSL Color Codes
Johnnie Walker HSL color codes are 0, 0%, 0% for black and 40, 49%, 57% for gold. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Black | hsl(0, 0%, 0%) |
| Gold | hsl(40, 49%, 57%) |
Johnnie Walker CMYK Color Code
Johnnie Walker CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Black | 0%, 0%, 0%, 100% |
| Gold | 0%, 18%, 54%, 22% |
Johnnie Walker Pantone Color Codes
Johnnie Walker Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Black | PMS 419 C |
| Gold | PMS 618 C |
Logo
Johnnie Walker Logo Colors
Johnnie Walker logo colors are black and gold, with the Striding Man in outline.
Johnnie Walker Logo Colors Palette
What the Johnnie Walker Logo Colors Mean?
The Johnnie Walker logo colors run on black and gold to read as premium and old. The Striding Man, a top-hatted figure caught mid-step, was sketched by cartoonist Tom Browne in 1908 at a time when spirits brands used crests and plain type, and the walking figure gave the brand forward motion. The slanted square bottle from 1860 does similar work.
Johnnie Walker Logo Color History
Johnnie Walker logo color history keeps black and gold from the early 1900s, with the Striding Man facing left for most of the century, then flipped to face right in 1999, and simplified to a clean outline since.
Johnnie Walker Logo Fonts
Johnnie Walker logo fonts are a custom set of capitals, not for sale. A firm serif or a spaced sans covers it.
Johnnie Walker Logo JPG
Johnnie Walker logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Johnnie Walker Logo PNG
Johnnie Walker logo in PNG, with a transparent background. Use it over a colored surface.
Johnnie Walker Logo WebP
Johnnie Walker logo in WebP. Same transparency as the PNG at about a third of the file size.
Johnnie Walker Color Code Shades
Johnnie Walker color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Johnnie Walker paint or trim names.
In code
Using the Johnnie Walker palette
CSS custom properties
:root {
--johnnie-walker-black: #000000;
--johnnie-walker-gold: #C8A45D;
}Contrast against white
| Black | 21.00:1AA ✓ |
|---|---|
| Gold | 2.35:1AA × |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.