Beverages
Carlsberg Color Codes
Carlsberg works in a green, hex #00321E, with a gold crown accent. The Carlsberg color codes in Hex, RGB and CMYK can be found below. J.C. Jacobsen founded the brewery on a hill outside Copenhagen in 1847 and named it for his son Carl. Its rival among global lagers is Heineken.
Primary colors
What are Carlsberg Primary Colors?
Carlsberg's primary colors are carlsberg green #00321E, gold #C8A45D, white #FFFFFF.
Carlsberg publishes brand guidelines; the CMYK shown is a conversion.
Carlsberg Carlsberg Green
| Hex | #00321E |
|---|---|
| RGB | 0, 50, 30 |
| HSL | hsl(156, 100%, 10%) |
| CMYK | 100%, 0%, 40%, 80%converted · approximate |
| Pantone | PMS 627 Cnearest match · not published by the brand |
Carlsberg Gold
| Hex | #C8A45D |
|---|---|
| RGB | 200, 164, 93 |
| HSL | hsl(40, 49%, 57%) |
| CMYK | 0%, 18%, 54%, 22%converted · approximate |
| Pantone | PMS 618 Cnearest match · not published by the brand |
Carlsberg White
| Hex | #FFFFFF |
|---|---|
| RGB | 255, 255, 255 |
| HSL | hsl(0, 0%, 100%) |
| CMYK | 0%, 0%, 0%, 0%converted · approximate |
| Pantone | PMS 656 Cnearest match · not published by the brand |
Carlsberg Hex Color Codes
Carlsberg hex color codes are #00321E for carlsberg green, #C8A45D for gold and #FFFFFF for white.
| Color | Hex |
|---|---|
| Carlsberg Green | #00321E |
| Gold | #C8A45D |
| White | #FFFFFF |
Carlsberg RGB Color Codes
Carlsberg RGB color codes are 0, 50, 30 for carlsberg green, 200, 164, 93 for gold and 255, 255, 255 for white. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Carlsberg Green | rgb(0, 50, 30) |
| Gold | rgb(200, 164, 93) |
| White | rgb(255, 255, 255) |
Carlsberg HSL Color Codes
Carlsberg HSL color codes are 156, 100%, 10% for carlsberg green, 40, 49%, 57% for gold and 0, 0%, 100% for white. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Carlsberg Green | hsl(156, 100%, 10%) |
| Gold | hsl(40, 49%, 57%) |
| White | hsl(0, 0%, 100%) |
Carlsberg CMYK Color Code
Carlsberg CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Carlsberg Green | 100%, 0%, 40%, 80% |
| Gold | 0%, 18%, 54%, 22% |
| White | 0%, 0%, 0%, 0% |
Carlsberg Pantone Color Codes
Carlsberg Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Carlsberg Green | PMS 627 C |
| Gold | PMS 618 C |
| White | PMS 656 C |
Logo
Carlsberg Logo Colors
Carlsberg logo colors are green and gold, the wordmark a flowing green script.
Carlsberg Logo Colors Palette
What the Carlsberg Logo Colors Mean?
The Carlsberg logo colors sit under a piece of design history. The green 'Carlsberg' script was drawn in 1904 by the Danish architect Thorvald Bindesboll and has run ever since, one of the longest-lived wordmarks in brewing. A gold crown and hop leaves frame it, standing for a royal warrant and the raw material.
Carlsberg Logo Color History
Carlsberg logo color history keeps the green Bindesboll script from 1904, with the crown, the hops and a swan device added and adjusted around it over the decades.
Carlsberg Logo Fonts
Carlsberg logo fonts are the 1904 Bindesboll script, custom and not for sale. A confident freehand script is the nearest match.
Carlsberg Logo JPG
Carlsberg logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Carlsberg Logo PNG
Carlsberg logo in PNG, with a transparent background. Use it over a colored surface.
Carlsberg Logo WebP
Carlsberg logo in WebP. Same transparency as the PNG at about a third of the file size.
Carlsberg Color Code Shades
Carlsberg color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Carlsberg paint or trim names.
In code
Using the Carlsberg palette
CSS custom properties
:root {
--carlsberg-carlsberg-green: #00321E;
--carlsberg-gold: #C8A45D;
--carlsberg-white: #FFFFFF;
}Contrast against white
| Carlsberg Green | 14.24:1AA ✓ |
|---|---|
| Gold | 2.35:1AA × |
| White | 1.00:1AA × |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.