Automotive
Chrysler Color Codes
Chrysler's badge is a pair of outstretched wings wrapped around a round wax-seal medallion, shown here in black. The Chrysler color codes in Hex, RGB and CMYK can be found below. Walter Chrysler founded the company in 1925 in Detroit; it is now part of Stellantis. Its Stellantis stablemate and truck-side counterpart is Ram.
Primary colors
What are Chrysler Primary Colors?
Chrysler's primary color is black #000000, the winged badge and wordmark, with silver for the raised version on the cars.
Chrysler publishes no public hex sheet; these are measured from the badge.
Chrysler Black
| Hex | #000000 |
|---|---|
| RGB | 0, 0, 0 |
| HSL | hsl(0, 0%, 0%) |
| CMYK | 0%, 0%, 0%, 100%converted · approximate |
| Pantone | PMS 419 Cnearest match · not published by the brand |
Chrysler Silver
| Hex | #A7A9AC |
|---|---|
| RGB | 167, 169, 172 |
| HSL | hsl(216, 3%, 66%) |
| CMYK | 3%, 2%, 0%, 33%converted · approximate |
| Pantone | PMS 443 Cnearest match · not published by the brand |
Chrysler Hex Color Codes
Chrysler hex color codes are #000000 for black and #A7A9AC for silver.
| Color | Hex |
|---|---|
| Black | #000000 |
| Silver | #A7A9AC |
Chrysler RGB Color Codes
Chrysler RGB color codes are 0, 0, 0 for black and 167, 169, 172 for silver. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Black | rgb(0, 0, 0) |
| Silver | rgb(167, 169, 172) |
Chrysler HSL Color Codes
Chrysler HSL color codes are 0, 0%, 0% for black and 216, 3%, 66% for silver. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Black | hsl(0, 0%, 0%) |
| Silver | hsl(216, 3%, 66%) |
Chrysler CMYK Color Code
Chrysler CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Black | 0%, 0%, 0%, 100% |
| Silver | 3%, 2%, 0%, 33% |
Chrysler Pantone Color Codes
Chrysler Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Black | PMS 419 C |
| Silver | PMS 443 C |
Logo
Chrysler Logo Colors
Chrysler logo colors are black and white for the flat badge, with silver on the chrome version fitted to the cars.
Chrysler Logo Colors Palette
What the Chrysler Logo Colors Mean?
The Chrysler logo colors sit on two ideas that have swapped places over the years. The Pentastar, a five-pointed star made of triangles used from 1962, was said by its designer to carry no meaning at all. The winged badge that replaced it in 1998 leans on wings for speed, borrowed from the Roman god Mercury, set around a wax-seal medallion that reads as a stamp of authenticity. In print the whole thing is usually black on white; on the cars it is raised chrome.
Chrysler Logo Color History
Chrysler logo color history splits in two: the blue Pentastar era from 1962, then the winged era from 1998 to now. The wings have been redrawn several times, most recently for Stellantis, moving between black line art for documents and silver chrome for the grille.
Chrysler Logo Fonts
Chrysler logo fonts are a custom wide sans for the wordmark, not sold. A spaced, elegant sans such as Optima or a light Trajan covers it.
Chrysler Logo JPG
Chrysler logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Chrysler Logo PNG
Chrysler logo in PNG, with a transparent background. Use it over a colored surface.
Chrysler Logo WebP
Chrysler logo in WebP. Same transparency as the PNG at about a third of the file size.
Chrysler Color Code Shades
Chrysler color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Chrysler paint or trim names.
In code
Using the Chrysler palette
CSS custom properties
:root {
--chrysler-black: #000000;
--chrysler-silver: #A7A9AC;
}Contrast against white
| Black | 21.00:1AA ✓ |
|---|---|
| Silver | 2.36:1AA × |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.